Keep in mind that was when Radio was THE mass communication medium for the masses. People don't gather 'round the radio after dinner these days. I'm not sure

Keep in mind that was when Radio was THE mass communication medium for the masses. People don't gather 'round the radio after dinner these days. I'm not sure what the radio userbase in Russia looks like, but I imagine smart phones and TV dominates just like everywhere else. In fact that's the entire point of the article: "In other words, shortwave was great but it’s not the option you’re looking for. The audience won’t be there. " That isn't to say we shouldn't try short-wave, but expectations should be tempered.