We take the view that Google and Bing are becoming answer engines. Answers on the SERPs suppress discovery on, and navigation of the web. A real search engine h

We take the view that Google and Bing are becoming answer engines. Answers on the SERPs suppress discovery on, and navigation of the web. A real search engine has organic results that minimise your time on the SERPs, providing a diversity of relevant, useful destinations to click on with enough info (snippets & title) to decide where to explore. You also need an independent index and crawler (spider that follows links). Otherwise you are a proxy service or a correlation to a search engine. Whether you use a real search engine API or scraping or query-click ML model(s) you are not independent and really a search service. We've taken the hard road; our search quality is patchy (now with an index >5 billion), but we are one of few genuine search engines if you think that matters.