It's a lost cause, you have to pick a new word. "Diet" was used for women's food product to the point that men didn't want to buy anything with "diet" on it, s

It's a lost cause, you have to pick a new word. "Diet" was used for women's food product to the point that men didn't want to buy anything with "diet" on it, so CocaCola created coke zero just for men instead of trying to make them drink "diet" coke. They knew it was a lost battle.