3 ms·
>- Originals are hit and miss, mostly miss, and get cancelled constantly after 1 season. This is the big one for me. TV people used to hit it big when their sh
by verve_rat 5y ago
>- Originals are hit and miss, mostly miss, and get cancelled constantly after 1 season.
This is the big one for me. TV people used to hit it big when their show got enough episodes (usually 100 i think) to go into syndication. Obviously with a global streaming service buying your show, that isn't possible. So to compensate and compete for shows Netflix gives show runners a guaranteed two seasons up front, with escalating payments for each season after that. Basically Netflix bakes rising cost for its shows in to the contracts.
Couple that with a practice of making decisions about shows based on early numbers (how many people watch the show in the first week, maybe two, of release) and we end up in the situation where, I'm pretty sure Netflix is cancelling shows a couple of weeks after release because the early numbers don't predict enough viewers to justify the expensive later seasons.
When streaming first started becoming a thing, I thought Netflix had the content business locked down. A streaming service can service the long tail. It doesn't need to worry about sweaps. It has repeat syndication built in. A show that has a slow burn would fit nicely because it will always be picking up new viewers as new people discover it, which is great for subscriber retention because people like finding new (to them) shows to watch.
But it seems like I thought the opposite of the people running Netflix. It weirds me out that Disney is the service with the best long tail catalogue. Disney have been doing this sort of thing for a long time and the difference is pretty clear.