Actually I saw an example of this twice earlier today. I did a search for some relatively common terms ("api debug" or something like that) and a friend's comp

Actually I saw an example of this twice earlier today. I did a search for some relatively common terms ("api debug" or something like that) and a friend's companies API came up on the first page. Hopped into incognito mode, was not to be found in the first several pages. Same thing happened not too long after, a friend's blog came up for a term, tried incognito, it was gone.