at a glance it doesn't seem interesting to me. Trying to think analytically I'd say it just, in a boring way, tells me what it will do, not what it will do for

at a glance it doesn't seem interesting to me. Trying to think analytically I'd say it just, in a boring way, tells me what it will do, not what it will do for me. Which car would you buy: * (a) The new Zappino is slick, good-looking, and modern. * (b) The new Zappino: Women will find you irrestible and Men will be jealous. Your landing page is (a). Edit: as an added note, I was so un-thrilled by your landing page that I just noticed there's more information to be had, on my third look.