It's a losing strategy though, with whitelabeling of streaming services it's easy for a content holder to just stick their stuff behind their own label or play

It's a losing strategy though, with whitelabeling of streaming services it's easy for a content holder to just stick their stuff behind their own label or play Netflix vs Hulu vs Amazon Prime vs HBO. Content generation was a good move, but they seem to be pursuing a strategy of trying to always have some mega-hit. This causes them to cancel shows that could grow into valuable content anchors. Consider "The Office." I'm not going to say that everyone loves The Office, but a lot of people like it and enjoy tossing it on the TV when they are just looking for some background noise or just want to binge something they find enjoyable. How much of Netflix's content fits this mold though? If you take a look at their longest running shows https://screenrant.com/longest-running-netflix-originals-ranked/ https://screenrant.com/longest-running-netflix-originals-ran... they just don't run their series for very long. On the plus side this means that they can go invest in other series, but it creates series that don't have the same sticking power. They also seem to have a real hard time keeping quality up within a series, so you can have a show start off really strong with a great season 1, then season 2 is meh, and then they cancel it. I think this fundamentally makes their catalog less sticky because instead of their original content being something you can come back to again and again, it is disposable. I've watched my fair share of Netflix original series, but where other series have grown to hold a special place in my memory and I can watch them over and over (Deep Space Nine, King of the Hill, {fill in your favorite long running series here}) I rarely find myself rewatching their original content. With 2 or 3 seasons, the series end up feeling like long mini-series, and not a whole arc that you can sit down and enjoy again and again. And when I compare Netflix today to Netflix of year's gone by, the thing I find myself missing from the external content catalog was more of those "old favorites" of just watching through Breaking Bad again or enjoying the episode of Bones where they somehow scan a computer virus off of a bone and into their hologram thing.