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I'd imagine Netflix could get a huge catalog of content's US streaming rights for pennies on the dollar because hasn't been much of a market for it - practicall
by cwkoss 5y ago
I'd imagine Netflix could get a huge catalog of content's US streaming rights for pennies on the dollar because hasn't been much of a market for it - practically free money for foreign IP holders.
In doing so, they could get huge brand loyalty from bilingual folks, plus more content for people willing to watch with subs. My wife's mom watches tons of dramas on youtube, we'd get her a netflix account in an instant if we thought she would use it - UX watching shows via youtube is abysmal.
Pay for dubbing once a show proves itself without and 'relaunch' the branding to wider audiences. Netflix should have very solid stats on which users are willing to watch foreign language shows with subs, so they can do targeted homepage advertising to test the shows easily.
Dev lift should be light, really just need to add a search filter for original language/country of origin.
- Arrath 5y agoI'm fairly certain they're already doing that. Squid Game, Money Heist being two of the most prominent examples. I've come across more and more imported properties dubbed over, which I don't mind at all! Some are quite good, and I probably wouldn't have found them otherwise.
- wbsss4412 5y agoYeah, Netflix is already a gold mine for me as a language learner. As the average quality of their English language has, imo, decreased, the fact that I can easily find good content in other languages is a big selling point.
- cwkoss 5y agoFair point. I think they could get a lot more aggressive, though. I'm conversational in Japanese, and I'd love to see Japanese variety/game shows on netflix. There are thousands of hours of content that have never been available to the US market afaik - I think I've only seen them on youtube or dailymotion when not in japan. I wonder what the expense of subbing these shows would be. Perhaps they could do a non-exclusive licensing deal where they contribute the sub IP back to the IP holder for an even-further-reduced rate.
- cwilkes 5y agoI thought Squid Game was a Netflix funded program and the OP is talking about licensing of other IP? I think they are doing that right now with Nippon TV’s Japanese show about toddlers running errands “I’m old enough” which started in 1991. https://www.cnet.com/culture/entertainment/old-enough-on-netflix-why-im-obsessively-watching-2-year-olds-run-errands/ https://www.cnet.com/culture/entertainment/old-enough-on-net...
- Arrath 5y agoRight you are, I was under the impression it was a licensed IP like a number of other properties I've come across in deep scrolls through their catalog.