5 ms·
How did YETI (the company) become so successful and popular?
- postingposts 4y ago
- swagasaurus-rex 4y ago> The founders guessed - correctly - that if they made a high-quality product and got people excited about it, the high price wouldn’t be an obstacle. tldr: It’s made more durable and with better cold retention than cheaper options.
- yuppie_scum 4y agoMarketing
- vlark 4y agoIt was the $40 paint buckets: https://youtu.be/thioGeqPCNM https://youtu.be/thioGeqPCNM