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Adtech needs a lot of JS to work. JS to determine how long they are hovering over this and that element, how long this or that ad is in their view, and so on an

Adtech needs a lot of JS to work. JS to determine how long they are hovering over this and that element, how long this or that ad is in their view, and so on and so forth. The logical conclusion is that every single HTML element needs to be wrapped in a bit of JS somewhere. Nothing should happen in the users browser that can't be monitored by JS.

giantrobot 5y ago
Adtech wants that JavaScript. It doesn't necessarily need it. Most of the metrics generated are ultimately worthless. They exist to slap together bullshit graphs to overwhelm clients with "data".
- pphysch 5y ago
  Sure, analytics doesn't necessarily require JS, but the host client software absolutely does need it to create a gameified experience to attract and retain users over their competitors.
matheusmoreira 5y ago
So adtech is ruining the web. Everything makes sense now.
- aaaaaaaaaaab 5y ago
  "At that moment the monk attained enlightenment."
- Keyframe 5y ago
  Always has been the case since day 1.
- kibwen 5y ago
  Adtech represents the ruthless financialization of human attention, so it's not just ruining the web, it's ruining society.
  - jsemrau 5y ago
    Very aptly put. But its our fault as we don't want to pay for content online.
    - giantrobot 5y ago
      Most online content is too small/short to be worth paying an amount of money that would be worth the transaction.
      - Nextgrid 5y ago
        A lot of content such as clickbait/etc actually has negative value and only works because ad impressions pay before the content has been seen and can't be clawed back even if the content ends up being garbage.
        jsemrau 5y ago
        If there would only be a way to reward people for good content.
deleted 5y ago
[deleted]
DangitBobby 5y ago
This is a gross mischaracterization of what's happening. People want to build interactive pages and products with neat little shiny user-friendly doodads. JavaScript provides that ability. SSR allows you to write JavaScript that will be rendered before the user ever sees it so all that effort that went into making browsers really good at rendering HTML can work for your interactive applialcation too. I have to assume anyone who doesn't understand the goals or says some nonsense about it being about "advertisers" has spent little to no time in this space.
- pphysch 5y ago
  Angular.js came out of Google. React.js came out of Facebook. I promise you this is not a coincidence. You can use these frameworks to build cute toys, but they were built to advance certain business interests.

giantrobot 5y ago

Adtech wants that JavaScript. It doesn't necessarily need it. Most of the metrics generated are ultimately worthless. They exist to slap together bullshit graphs to overwhelm clients with "data".

pphysch 5y ago
Sure, analytics doesn't necessarily require JS, but the host client software absolutely does need it to create a gameified experience to attract and retain users over their competitors.

matheusmoreira 5y ago

So adtech is ruining the web. Everything makes sense now.

aaaaaaaaaaab 5y ago
"At that moment the monk attained enlightenment."
Keyframe 5y ago
Always has been the case since day 1.
kibwen 5y ago
Adtech represents the ruthless financialization of human attention, so it's not just ruining the web, it's ruining society.
- jsemrau 5y ago
  Very aptly put. But its our fault as we don't want to pay for content online.
  - giantrobot 5y ago
    Most online content is too small/short to be worth paying an amount of money that would be worth the transaction.
    - Nextgrid 5y ago
      A lot of content such as clickbait/etc actually has negative value and only works because ad impressions pay before the content has been seen and can't be clawed back even if the content ends up being garbage.
      - jsemrau 5y ago
        If there would only be a way to reward people for good content.

deleted 5y ago

[deleted]

DangitBobby 5y ago

This is a gross mischaracterization of what's happening. People want to build interactive pages and products with neat little shiny user-friendly doodads. JavaScript provides that ability. SSR allows you to write JavaScript that will be rendered before the user ever sees it so all that effort that went into making browsers really good at rendering HTML can work for your interactive applialcation too. I have to assume anyone who doesn't understand the goals or says some nonsense about it being about "advertisers" has spent little to no time in this space.

pphysch 5y ago
Angular.js came out of Google. React.js came out of Facebook. I promise you this is not a coincidence. You can use these frameworks to build cute toys, but they were built to advance certain business interests.