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> They don’t sell ads so there’s no cannibalism Apple sells huge amounts of ads, I believe it's the fastest growing part of the business right now. Estimates
by tyrfing 5y ago
> They don’t sell ads so there’s no cannibalism
Apple sells huge amounts of ads, I believe it's the fastest growing part of the business right now. Estimates are $5 billion in advertising revenue in 2021, with one projection of $20 billion annually within 3 years. In addition to this, Google pays them $15 billion to be the default search engine and sell ads.
https://www.ft.com/content/074b881f-a931-4986-888e-2ac53e286b9d https://www.ft.com/content/074b881f-a931-4986-888e-2ac53e286...
- greenyoda 5y agoArchive of FT article on Apple Ads, to avoid paywall: https://archive.ph/EkWNq https://archive.ph/EkWNq
- s3p 5y agoThe hero we needed
- gpanders 5y agoWhere do they sell ads outside of the App Store?
- inferiorhuman 5y agoOff the top of my head there are ads for third-party apps in the Apple Health app, ads for subscriptions and whatever in the Music app, ads for the Apple credit card in the Wallet app, ads for completely irrelevant crap via "curated" lists in the Maps app (no way the SF Chronicle is getting free placement in Apple Maps).
- PokestarFan 4y agoI mean for first-party ads that makes sense