In this case, it was 0 ad spend but large b2b negotiations, so yea theres still quite some acquisition cost, but thats not really part of those calculations. A

In this case, it was 0 ad spend but large b2b negotiations, so yea theres still quite some acquisition cost, but thats not really part of those calculations. Any major company that owns data centers, they have large contracts with peering for networking, which is pay-per-bandwidth not pay-per-byte.