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I think you read too quickly, or skipped over a few key parts. Yes, AMP can cause some pages/content to load more slowly. This was stated in the write-up, and
by jonathansampson 4y ago
I think you read too quickly, or skipped over a few key parts.
Yes, AMP can cause some pages/content to load more slowly. This was stated in the write-up, and supported a link to Google's own DOJ disclosures. In that source we read that Google knew that some publishers avoided AMP because their own pages were shown to load more quickly without it, especially considering 1-second throttling on Google's part for non-AMP pages, aimed to give AMP a "nice comparative boost".
- lern_too_spel 4y agoI think you didn't read that report at all. The nice comparative boost was for ads. AMP pages loaded from an aggregator are rendered before you click on them, and the DOJ disclosures did not dispute that this would cause them to load faster for users as it obviously would.