You wouldn't know it from these comments but the change of heart is related to introducing ad-supported subscription tiers (eg, free-with-ads). There is, howev

You wouldn't know it from these comments but the change of heart is related to introducing ad-supported subscription tiers (eg, free-with-ads). There is, however, this lovely bit: > Andrew Essex, a longtime advertising executive who now runs the consulting firm GoingConcern, said that the “streaming industry is maturing, becoming much more realpolitik, where they’re saying to hell with the user experience — we need revenue, we will explore additional forms of monetization. It’s basically game on.”