There are many thousands of universities. They can't all be familiar. Those that most consistently produce quality research (or have the best PR) will be well k

There are many thousands of universities. They can't all be familiar. Those that most consistently produce quality research (or have the best PR) will be well known. Getting there? That's a bit of a chicken or the egg problem: Media outlets aren't going to want to bog down a headline with unrecognizable names-- fewer clicks. Arguably worse for the research too since. When it is noticed, it will be linked better to the University, but it won't be noticed as much because of a title that isn't SEO friendly or doesn't grab attention as well.