Public companies have shareholder pressure to never let revenue plateau. You won’t be CEO for long if you aren’t driving revenue growth. However there are only

Public companies have shareholder pressure to never let revenue plateau. You won’t be CEO for long if you aren’t driving revenue growth. However there are only so many people in the world who will pay for something like Netflix. Netflix is looking for ways to keep the good times rolling, but it only has so many levers to pull to increase revenue: 1. Increase subscribers 2. Increase the monthly sub price 3. Clamp down on password sharing 4. Find a new revenue stream—games or new tiers of service 5. Ads Netflix is actively pursing 3 and 4 so 5 is the next lever to pull to keep the good times rolling.