It's the same problem as streaming services and a-la-carte programming. Maybe a side effect of subsidizing writers instead of subscriptions; it'd be easier to p

It's the same problem as streaming services and a-la-carte programming. Maybe a side effect of subsidizing writers instead of subscriptions; it'd be easier to pull a "subscribe to 2 writers and get a 3rd subscription on us"-style deal and let the readers figure out who gets paid that Substack-funded bonus if they were spending more money on reader growth than popular writers, but it'd be less likely to result in the kinds of content they have now.