"Astroturfing" means many fake accounts pretending to be real accounts. Hence the name. Like fake grass. Celebrity endorsements are not astroturfing. You coul

"Astroturfing" means many fake accounts pretending to be real accounts. Hence the name. Like fake grass. Celebrity endorsements are not astroturfing. You could make the argument that there are enough celebrity accounts and that those accounts are run by the substack marketing team that it should be considered astroturf but that seems like a long stretch to me.