If the queries are expensive because of custom negotiated prices and these bots are scraping the walkup prices, can you not just shard out the walkup prices and

If the queries are expensive because of custom negotiated prices and these bots are scraping the walkup prices, can you not just shard out the walkup prices and cache them? Being on that list puts the company's revenue at over $1 billion USD. At a certain point it becomes cheaper and easier to fix the system to handle the load.