3 ms·

I'm curious why the line was retired, as the brand recognition is still so strong.

• mumblemumble 5y ago
  I would guess the brand recognition is more driven by Microsoft Flight Simulator than popularity among its target market? The Source of All Truth suggests that the LearJet 70/75 hasn't been selling nearly as well as some of its competitors.
  • cbsmith 5y ago
    I figured it wasn't selling nearly as well as its competitors, and I could certainly could see why older designs would not be appealing any more. What I'd imagine though would be newer designs would get the Learjet brand slapped on them and do well.
• cmpolis 5y ago
  I think Learjet brand name has strong connotations with old tech and early days of private GA jets. Also, there is lots of competition at this size of a/c from newer/more modern designs (Pilatus PC-24, Embraer Phenom, Cessna Citation variants) and a very limited buyer pool
  • cbsmith 5y ago
    Interesting. I totally get that it's a competitive market and various parties would push others out. I just figured the brand itself would be an asset that one of the surviving parties would want to use. It makes sense though that connotations with old tech would undermine the brand value.