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> The reality is that people buy the car they can afford rather than the super car they really want. > ... pending 50K extra on a car you don't need with some r
by phtrivier 5y ago
> The reality is that people buy the car they can afford rather than the super car they really want.
> ... pending 50K extra on a car you don't need with some ridiculously oversized battery for a journey you only do a few times per decade is completely irrational
You seem to assume people are thinking about cars _rationnaly_. I don't know about other countries, but at least in France, this is _not_ the case.
About 30 to 50% of the TV ad space is devoted to cars. The surge of SUVs in the last decade is caused by people buying _entirely irrational_ cars (way too big, way too heavy, with - sorry HN - way too much electronics.)
This is also the perfectly predictable result of marketing incentives (car dealers sell what they're told to sell.) EU has some regulations that _might_ make it unaffordable for car companies to keep the same incentives in the long run - but I don't expect them to play nice.
People will keep buying what their friends, car dealers, auto magazine, music videos, movies, and, mostly, TV ads tell them to buy.
We've been post-homo-economicus in this market for decades.
Now, the "second-hand" market is much more rational - but EVs are not there yet.