Their cult graphic designer following in the 90's and 00's and insistence on top spec hardware has helped them enormously because that cult group following is i

Their cult graphic designer following in the 90's and 00's and insistence on top spec hardware has helped them enormously because that cult group following is intrinsically linked to the media sector and thats helped then enormously because I've never known of anyone to bad mouth Apple as a result, but Google and Microsoft, thats different. They became the premium product manufacturer in IT.