> Zero switching cost In principle then it should also be a cakewalk to replace platforms like Facebook. The real advantage the first established player has i

> Zero switching cost In principle then it should also be a cakewalk to replace platforms like Facebook. The real advantage the first established player has is the network effect - without that you have a catch 22 of needing drivers before passengers can use your service, and needing passengers/customers to encourage drivers to sign up and use the app. Similarly a new Facebook has to get everyone on it before anyone wants to be on it. Lyft has a fraction of Ubers revenue, and in a lot of territories Uber doesn’t have any competition (eg here in the UK it is just Uber and traditional firms).