I find it hard to believe that BAYC is successful because of the art, personally I think they're rather ugly and I know that a lot of people would feel the same

I find it hard to believe that BAYC is successful because of the art, personally I think they're rather ugly and I know that a lot of people would feel the same. I think a more likely reason for their success is that they're an easily recognizable series that's known to be expensive; people buy them for the clout. NFTs are fundamentally about clout, and one-off NFTs just don't have the same clout value when used as a Twitter profile or whatever, regardless of the art quality.