Due to the buyer demographics Toyota has spent 15+yr courting and the brand image they have been cultivating they have really stagnated themselves into a corner

Due to the buyer demographics Toyota has spent 15+yr courting and the brand image they have been cultivating they have really stagnated themselves into a corner. The cheap enough and nice enough EVs other brands are bringing to the table are going to cost them a lot of sedan and hatch buyers. And the Tacoma/4Runner/highlander money printer is going to get run over by the EV F150 and other big electric family haulers that the other OEMs have in the works. Vehicle platforms take time to develop and bring to production. Toyota is gonna be late to the game. And being late to the game can be the same as not being in it when you're chasing the fickle high end consumers they are. Their credibility is worth something if they sell it now. It might not be worth anything down the line. So selling their credibility while telling themselves it'll be ok might simply be the best they can do.