The implication is partially two fold: (1) Most business owners ("millions of small business owners"), especially those that are independent LLC owners, do not

The implication is partially two fold: (1) Most business owners ("millions of small business owners"), especially those that are independent LLC owners, do not fully understand the cost implications of their business's financial health. By their very nature, they do not have dedicated financial expertise, typically lack strong accounting principles, etc. My sister, a personal trainer, is a great example of this. I had to explain to her what "writing off" expenses actually meant. more importantly: (2) Uber knows this and exploits it.