3 ms·
You are missing so much more. Ecommerce: "Timed" offers or "low/limited" stock for FOMO, fake customer reviews for validation - outright made up (Shopify) or f
by mgh2 5y ago
You are missing so much more.
Ecommerce: "Timed" offers or "low/limited" stock for FOMO, fake customer reviews for validation - outright made up (Shopify) or from another product (Amazon), real-time "purchases" ticker, priming, etc.
[1] Dark patterns list: https://news.ycombinator.com/item?id=27328863 https://news.ycombinator.com/item?id=27328863
Below is an example of Disney using priming for deceptive marketing - these are used in ecommerce in a diff. manner
If you watched the movie, you know that it has nothing to do with the other Avengers, yet this ad makes imprints Avenger's images at the start to increase the probability of people watching the film.
PS: The end was just to gather interest for a sequel
[2] Shang-Chi promo: https://www.youtube.com/watch?v=8pgdfDDdYpo https://www.youtube.com/watch?v=8pgdfDDdYpo
[3] Priming: https://en.wikipedia.org/wiki/Priming_(psychology) https://en.wikipedia.org/wiki/Priming_(psychology)
- wsinks 5y agoI'll bite on this one, I'm not sure Shang-Chi is deceptive. I've seen a lot of the Avengers movies but I am not an Avengers fan, I've just been around fans. Maybe I can't see the deception because I'm not privy to what makes an Avenger and Avenger, but it seems like from the movies I've seen an Avenger is typically a superhero in the Marvel comic universe. They are technically showing other superheros in the Marvel comic universe. I hadn't heard of Shang-chi, but apparently they show up for the first time in a Marvel comic in '73. So... I get that Disney as a whole is a company that uses dark patterns and therefore has lost the good faith 'we don't use dark patterns' moral heirarchy, but I'm not sure I think that this deceptive marketing has a huge difference. I could very well be wrong, I wonder what the populations of Avengers fans but not Marvel fans is compared to Avengers and Marvel fans is.
- mgh2 5y ago"Those that came before us..." refers to Shang Chi's family tree, not the Avengers, that is the deceptive message here. It leverages fan's loyalty to sell a non-established hero. Plus, depending on your interpretation, it might sound like Shang Chi is a combination or is more powerful than its "predecessors": "made us who we are today" The key with priming is that it occurs subtly, without the viewer suspecting its effect on later actions - serving the purpose of a deception, under fans' noses
- wodenokoto 5y ago> "Those that came before us..." refers to Shang Chi's family tree, not the Avengers, that is the deceptive message here. I kinda feel like if you know enough about Marvel to know that that line can refer to the Avengers, you also know enough about Marvel, to know that it doesn't. I have never seen an Avenger Movie, and I couldn't see this tied in more or less with other Marvel movies than ... I don't know. That one with the black thing that looks like Spawn?
- hobofan 5y agoAs /u/wsinks pointed out, you could have really picked a better example for "deceptive" priming. > it has nothing to do with the other Avengers _Yet_. If you've watched any of the other MCU movies you can easily predict that Shang-Chi will be part of the next lineup of the Avengers. They give you the impression that you will get a Marvel Avenger origin story, and that's what the movie delivers. Nothing deceptive about that. (Apart from that it also has plot connections to Iron Man 2.)
- mgh2 5y agoFocus on the specific line delivered on that priming instance, not the Avengers broader story. Replied above, the difference is subtle and barely noticeable if you don't pay attention - being a fan is a bias.