bingo. the small biz segment is crazy expensive from a cust. acquisition standpoint. you have to raise a fair amount of dough to get a sales beach-head establis

bingo. the small biz segment is crazy expensive from a cust. acquisition standpoint. you have to raise a fair amount of dough to get a sales beach-head established. aside from intuit and the credit card cartels there aren't a lot of folks who have succeeded in getting scale there.. square may have a good run in that space, but they really are just an optimization play on the cc processing flow..nttawwt....