You often don’t know if the feature you are building is worth building or not. You might have a strong feeling either way but you don’t really know. You will on

You often don’t know if the feature you are building is worth building or not. You might have a strong feeling either way but you don’t really know. You will only know after the feature has been exposed to customers. So adding a feature is a business risk. However taking risks is what running a business is all about. You make the best guess possible and try it out in the market place. And then you learn from feedback.