This is great! Here are my takeaways from that article. 1. Easy writing makes for hard reading; invest in editing and treat your reader like a customer 2. Wha

This is great! Here are my takeaways from that article. 1. Easy writing makes for hard reading; invest in editing and treat your reader like a customer 2. What’s the biggest difference between great writers and all the rest? It’s not talent, it’s treating the process like a product 3. Make it skimmable; expect that your reader is busy 4. Every word should serve a purpose 5. Your points should fit like a jigsaw puzzle, each connected to another