You're looking for a solution, not a problem. I know that sounds like a cliche, but it's exactly what you're doing. And chances are, your solution won't have a

You're looking for a solution, not a problem. I know that sounds like a cliche, but it's exactly what you're doing. And chances are, your solution won't have a problem. Or mostly likely, the problem will be so small and inconsequential that a viable market for a new unfunded business doesn't exist. We founders overestimate the size of new/niche markets by orders of magnitude. We also forget that it's perfectly acceptable to enter existing markets. You need to solve a serious problem that's a high priority for lots of people. It does not need to be new. In fact, unless you are very technical, your solution won't be new. Don't ask people if they'd use your product. Ask what problems they have. If they name your problem, Bingo. Let's say my product is a an automatic nail clipper. It cuts nails perfectly in 1/10 the time. I ask you, "What's troubling you these days?" If you say, "It takes me too goddamn long to clip my nails", well, I'm onto something. So ask yourself, "What's up?" For me, I was troubled finding medium term accommodation in a new city (Berlin). It really troubled me. I knew about AirBnB, but only went to it as a last resort. I messaged people asking what price they'd do for medium term. Worked great. Made me think there should be something dedicated to monthly rentals. I have this problem every 3 months when I move to a new city. It's such a pain in the ass that it's the only thing that makes me want to go back home. Let's take AirBnB. Not new. Not even remotely new. Big market? Of course. Simple? Absolutely! Niche? I guess; they started in a smaller area. Anyway, solve a problem you have. It's not easy to solve someone else's problems because, apart from having no industry experience, you don't even have personal experience.