when people make things because they want to, they make things that other people actually want to use. when capital directs people to make things, they do so fo

when people make things because they want to, they make things that other people actually want to use. when capital directs people to make things, they do so for the purpose of creating more capital. we pretend that "making money" and "making something useful" are synonymous but they're not. look at advertising - an entire industry where nothing useful is produced but billions of dollars are spent simply manipulating people's wants and needs. at some scale, people stop being able to self-fund these projects - it's when that threshold is crossed that people start making what seem like truly bizarre decisions to hamstring the use-value of their own products, because they're instead trying to maximize their exchange value instead.