Now at 27, I see some of my oldest friends have fallen into the exact trap you're describing. Unmarketable degree combined with minimal college work experience

Now at 27, I see some of my oldest friends have fallen into the exact trap you're describing. Unmarketable degree combined with minimal college work experience makes for a very limited job market upon graduation. I watched several of them get sucked into similarly low paying and unfulfilling work largely because it was in an office and therefore made it a "real" job. Any tips on how to to encourage them to bite the bullet and change industries, ideally into tech? I firmly believe that anyone with an above average IQ can make it as _some_ type of tech worker, even if it's something as simple as spinning up Wordpress sites.