> you incentivize users to switch Lot of startups do this but have pretty high CaC. In the Sushi/Uniswap case, users were already crypto-native. In the twitt

> you incentivize users to switch Lot of startups do this but have pretty high CaC. In the Sushi/Uniswap case, users were already crypto-native. In the twitter case, the majority of users are not. There's just going to be a bigger barrier than in the former case. Sure, I think if you spend money some people will switch, but it's much less clear to me how much money you'd need.