Sometimes execs really do have a good grasp on what customers what. Any good ceo is a salesperson for their company, and spends a great deal of time talking to

Sometimes execs really do have a good grasp on what customers what. Any good ceo is a salesperson for their company, and spends a great deal of time talking to the most important ($, strategic, etc) customers. Finally, even if the feature ends up being entirely useless, it gives PMs ammunition for the future to push back against ceo requests. And hopefully the ceo is reflective enough to internalize the lesson.