> They effectively bet a full generation of laptop sales on the premise it would be a success They didn't - they obviously had tested performance of these CPUs

> They effectively bet a full generation of laptop sales on the premise it would be a success They didn't - they obviously had tested performance of these CPUs and knew it was excellent before deciding to switch to them. They were only risking whatever amount they invested. PowerPC was unpopular and dying. ARM was the most popular instruction set on the planet before Apple developed M1. Apple has tight control over software on their platform, they say jump, everyone asks 'how high. Apple dropped 32 bit support overnight and everyone has to deal with it. Microsoft still has support for 16 bit software in Windows 10. Open Process manager on Windows, Discord, Steam and much of other software is still 32 bit. No-one is compiling for Windows for ARM, Noone is using their Store. Some corportaes are still on windows 7, the world took 15 years to get off windows XP and I have seen some ATMs still running on it. Very different market.