Perhaps more interesting is that you see an equivalence between what Google does and what it is proposed Apple might do. As you say, with Google, the propositi

Perhaps more interesting is that you see an equivalence between what Google does and what it is proposed Apple might do. As you say, with Google, the proposition is clear: You get free email and other Google services; Google monetizes them with contextual advertising. With Apple, the proposition is also clear: You pay upfront; Apple supplies you with integrated hardware and software. This is a proposition that Apple upset that balance.