Many years ago, before we had the internet, I started to get paper mail addressed to Yevrus and my last name. I thought it was a strange name. Certainly not one

Many years ago, before we had the internet, I started to get paper mail addressed to Yevrus and my last name. I thought it was a strange name. Certainly not one we have in the family. Anyway, this Yevrus character had really great credit apparently. He was getting big credit card offers in the mail every day and all kinds of catalogs for stuff I never bought or was interested in. It took me months to figure out that Yevrus is SURVEY backwards! The "profile" had come from a survey (not one I took!) and that word wound up in the first name field.