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If we assume that privacy is 100% respected, "segmenting and targeting" is still not something that benefits consumers.
by Nextgrid 5y ago
If we assume that privacy is 100% respected, "segmenting and targeting" is still not something that benefits consumers.
- pete_nic 5y agoDo you believe privacy is 100% respected in the offline world? A billboard for a personal injury lawyer on the highway or an ad for headphones at a subway stop are all examples of segmentation and targeting we experience in the offline world.
- dev_tty01 5y agoHow is that disrespecting privacy? The billboard (so far) is not doing facial or license identification and recording that I drove by the sign at 2:23 on Monday at 63 mph.
- theamk 5y agoThe equivalent of this is showing gaming keyboard ads on ign.com, and bank ads on bloomberg.com. As long as same ads are shown to every visitor, this is no problem at all. The people hate it when their actions on one site affect ads on completely unrelated sites. Real wold equvalent would be a salesman saying "I was passing by your house yesterday amd noticed you got a new bed.. Want to buy some bedsheets at a great price?". I think we agree this would be super creepy.
- pete_nic 5y agoContextual advertising https://www.investopedia.com/terms/c/contextual-advertising.asp https://www.investopedia.com/terms/c/contextual-advertising....
- jen20 5y agoPeople can do that kind of online targeting without the need for privacy invasion. For example, if I wanted to target Apple users who probably have some disposable income, I'd buy an ad slot on John Gruber's blog. If I wanted to advertise to frequent travellers, I'd advertise on FlyerTalk. That kind of thing.
- shostack 5y agoHow do you reconcile that with small businesses for example needing to reach prospective customers?