> People aren't rational. They are rationalizers In college we had to read Freud's Civilization and its Discontents for a literature class. The only thing I re

> People aren't rational. They are rationalizers In college we had to read Freud's Civilization and its Discontents for a literature class. The only thing I remember about that entire book was him saying that no matter what, if people wanted to do something, they would find a way to rationalize it to themselves to avoid cognitive dissonance. That one concept has been illustrated over and over in the 30 years since!