>> but if we happen to be out to lunch next to a shoe store that's having a 40% off sale and our phone lets us know, is it really that bad? For me, yes, becaus

>> but if we happen to be out to lunch next to a shoe store that's having a 40% off sale and our phone lets us know, is it really that bad? For me, yes, because it interrupts what I'm doing and breaks my focus. If I really need shoes, then show me the best deal on shoes when I've expressed intent and I'm not otherwise occupied. Otherwise, I don't want to hear about it. That's why Google's ads are great, and I hate the rest - it's a high bar, and most companies just don't care about you enough to hold back from imposing their ads at times when it doesn't make sense.