3 ms·
Perhaps a bit idealistic but I aspire for a world where companies can segment and target their market while consumers maintain a level of privacy.
by pete_nic 4y ago
Perhaps a bit idealistic but I aspire for a world where companies can segment and target their market while consumers maintain a level of privacy.
- Nextgrid 4y agoIf we assume that privacy is 100% respected, "segmenting and targeting" is still not something that benefits consumers.
- pete_nic 4y agoDo you believe privacy is 100% respected in the offline world? A billboard for a personal injury lawyer on the highway or an ad for headphones at a subway stop are all examples of segmentation and targeting we experience in the offline world.
- dev_tty01 4y agoHow is that disrespecting privacy? The billboard (so far) is not doing facial or license identification and recording that I drove by the sign at 2:23 on Monday at 63 mph.
- theamk 4y agoThe equivalent of this is showing gaming keyboard ads on ign.com, and bank ads on bloomberg.com. As long as same ads are shown to every visitor, this is no problem at all. The people hate it when their actions on one site affect ads on completely unrelated sites. Real wold equvalent would be a salesman saying "I was passing by your house yesterday amd noticed you got a new bed.. Want to buy some bedsheets at a great price?". I think we agree this would be super creepy.
- pete_nic 4y agoContextual advertising https://www.investopedia.com/terms/c/contextual-advertising.asp https://www.investopedia.com/terms/c/contextual-advertising....
- jen20 4y agoPeople can do that kind of online targeting without the need for privacy invasion. For example, if I wanted to target Apple users who probably have some disposable income, I'd buy an ad slot on John Gruber's blog. If I wanted to advertise to frequent travellers, I'd advertise on FlyerTalk. That kind of thing.
- shostack 4y agoHow do you reconcile that with small businesses for example needing to reach prospective customers?