I'm not entirely sure that I agree with this article, or indeed whether what this article says is entirely logical... First of all, the article is suggesting t

I'm not entirely sure that I agree with this article, or indeed whether what this article says is entirely logical... First of all, the article is suggesting that simply dealing with companies with a certain amount of moral ambiguity makes you yourself somewhat inferior. By this logic, one cannot deal with any large company, because as soon as a company becomes multinational, it becomes so diverse that it is inevitable that it will step on someone's toes. If we look at any large company, Apple with its manufacturing practices, Microsoft with its antitrust case, Intel with it's widespread claims of environmental damage from its manufacturing process, then we must conclude from what this article suggests, that no start-ups should deal with large firms. No firm can claim to be on a moral highground. Even organizations such as green peace, WWF or Sea Shephard, have caused damage to a certain amount of people but our own internal biases (such as a fear of GM or whatever else), and how the company position's themselves reflects how 'good' we think they are. If anything, Monsanto was better at managing its disastrous PR, then we may have a better opinion of them. We need only look at companies like Apple and Intel to see how effective distraction can be in hiding a companies moral ambiguity. Therefore, I reject the premise of the article that small business should pick and choose its clients based on their 'image'. Secondly, I think that the suggestion that Cloudant should not have publicized their contact is way off. What gaining a contract like this shows is that you are competent enough to deal with a huge infrastructure. That you are trusted with millions of dollars worth of equipment, whose malfunction may cause huge losses to a large number of people. As far as I am aware, for cloudant at lease, they have a big win on their hands, gaining an image of reliability as well as a huge revenue stream, something which start-ups are hard-pressed to find. We can only hold cloudant responsible for it's own actions. In no way is Cloudant supporting the actions of Monsanto. Farmers will not buy seed because cloudant manages their cloud. But other companies, ones we classify as 'good' may use cloudant because of their affiliation with Monsanto.