Non-tech people are used to all-in-one data mindset (load everything into memory manner). The only query type they have experienced is a dumb full-text search.

Non-tech people are used to all-in-one data mindset (load everything into memory manner). The only query type they have experienced is a dumb full-text search. Most people don't have know filter keywords for google search, twitter search etc. Even though they are used to scrolling concept (view portion of data), they have no idea of querying to see 1 interested thing at a time.