Working in this space and seeing the potential for true smart displays tied to lifestyles, curious what folks would want to see in TVs as a better medium than p

Working in this space and seeing the potential for true smart displays tied to lifestyles, curious what folks would want to see in TVs as a better medium than phones. What features do you want? What pain points do you have that huge immersive displays could help with? Unfortunately the margins are so thin, need to be investigating new revenues streams or else the business fails under commoditization pressures. Agree that Adtech is not the answer.