The attention could be split in a content-first vs. personality-first ranking approach, the key problems becomes (1) signal quality, fame/likes/subs can be a ro

The attention could be split in a content-first vs. personality-first ranking approach, the key problems becomes (1) signal quality, fame/likes/subs can be a rough proxy and (2) monetized attention can exist across both but its easier to end up with a meaningful monetization payout when aggregated by fame.