3 ms·
Ha! In 2009 I surprised, how it could be, when in world crisis, raised sales of vip autos. Then I study this, and release, that in crisis, middle class splits
by simne 5y ago
Ha!
In 2009 I surprised, how it could be, when in world crisis, raised sales of vip autos.
Then I study this, and release, that in crisis, middle class splits to two parts.
- One part become low-middle, and saves on every day things; instead of change auto every 3-5 years, switch to 7-8 years, etc.
- Other part become high-middle, and switched from middle class autos to vip.
But if count ALL sales pyramid, and paint distribution graphic, will see, that as it should be, main part of distribution decreased (middle part), but long tail see extremes, mathematics rules.
Tesla success is because it now associated with middle-top, so it eats sales of consumer-prestigious machines, like BMW 5/7 series, SLK, Porsche, top AUDI models.
If Tesla have not existed, will be ordinary splash of sales of these expensive brands.