You're not wrong, but GP's error is much more object level than that. The neoclassical paradigm has flaws; claiming that all markets are perfectly competitive i

You're not wrong, but GP's error is much more object level than that. The neoclassical paradigm has flaws; claiming that all markets are perfectly competitive is not one of them. Sweet tea is a textbook case of monopolistic competition, and short run inelasticity is to be expected.