5 ms·
I loved the insight of the mistake of viewing the customer as something to be conquered rather than a partner.
by sunir 4y ago
I loved the insight of the mistake of viewing the customer as something to be conquered rather than a partner.
- malshe 4y agoYes but Porter never said that customers need to be conquered. His framework says that if you have a choice, select the customer who don't have a lot of bargaining power.