Collecting personal data is insidious: it doesn't manifest itself until it does. It's no different from having your password leaked, or from having your mortgag

Collecting personal data is insidious: it doesn't manifest itself until it does. It's no different from having your password leaked, or from having your mortgage application rejected for opaque reasons. The data is there, silently, stored for a future use which may come at an unpredictable time.